OP,
Two of my companies do construction and remodeling. I recommend looking at Consumer Reports and checking out their paint ratings and buying guide (I always read the details / testing log). Pick the best for your usage and desired cost. They test yearly and I have seen paints that performed well one year tank the next. Assuming that it is the manufacturer changing base suppliers (probably all Chinese) and getting shitting materials. It's not the brand that matters, in my experience no one manufacturer has the best product in every category.
Thanks for the input. I usually double check CR for most things (though some things they are a little out of touch on, IMO).
Just checked them online - seems that they agree that Behr is the top paint right now, with HGTV taking up the 2nd place spot and Benjamin Moore following up. I used both Benjamin Moore and Behr quite a bit over the past few years. For interior walls, I think Behr is the best. Easy to apply, only takes 2 (though they claim 1) coat w/ no priming, and it's $40/gal.
I tried the very expensive Benjamin Moore interior paint (think it was $80 or $90/gal) because I thought, if this stuff is this expensive, it must be amazing! It was good paint but it just prices itself out of the market when it's twice as much as Behr. Benjamin Moore had most of the colors we liked but HD was able to mix those colors in Behr paint no problem.
I will say some products work better than others for different applications. For example, Benjamin Moore Advanced is great for cabinets and others areas you may not want brush marks. It has a long dry time but it's self level properties are pretty amazing - worth paying for.