Over priced. Blah styling. Looks like it has its mouth hanging open, but no tongue sticking out. Juvenile cartoon dinosaurs on hood and console show, mainly, which truck it is that RAM is afraid of. I'll pass.
Also, on another point, I understand why Ford, etc..., don't do this, but there is a market out there for the same kind of off-road capability but in a Expedition EL or Suburban type package. This is mainly left to the aftermarket at this point. I could never pay what they ask for the TRX, for example, because I need more and better seating and cargo space for the family.